You won't be surprised if you've ever had to wait in a doctor's office or a bank what recent studies have discovered. NeuroQuantology ran experiments where half of the test subjects could watch TV while waiting and half had absolutely nothing to do during the same period. You can probably guess the outcome but having studies done quantified the results and is very instructive for businesses who are trying to keep their customers happy. Those people watching TV felt as if their waiting time was shorter. In fact, they believed their waiting time was only half of what it actually was. Businesses are using this knowledge to their advantage. As a bank manager, it is important to know that TVs for banks is not a futuristic idea, but a concept grounded in everyday customer service.
To think of television as a form of customer manipulation is too extreme. America prides itself on being a culture of entertainment and pleasant distractions. To have a television in a bank to decrease what seems to customers as an interminable wait time is a smart business model. Visual distractions ease the burden of having to wait in line for long periods of time. One thing you'll want to keep in mind is that TV for banks has to have some type of universal appeal as it's not going to be possible to have everyone that comes into the bank entertained all the time. It is possible to distract a lot of people who are waiting so if you're thinking of having a TV installed in your bank, here are some ideas you'll want to think about when considering what bank TV programming you'll need.
1. For many people, a television is like an old friend they chat with over coffee. In other words, bank TV programming should be general and all-encompassing. Would it be too much to suggest that you incorporate two TVs? One television can be geared towards the women in the bank, while the other is targeting the men. Men and women generally do not want to watch the same programs.
2. Cooking programs and lifestyle shows are often popular with women, while sport's commentary, scores and highlights are a favorite amongst men.
3. News channels and weather channels also have a universal audience. Many times when people get home from work, the first TV show they'll turn to is the news or weather.
In our modern age, TV for banks is an essential tool to improve customer service. Simple distractions go a long way in making people happy.
Michel Stevens knows the importance of keeping customers happy and DISH TV for financial institutions is the way to go. DISH Business has the programming for your business, no matter if it's a large or small TV service you need.
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